JJB Sports
120 Oxford Street, W1N 9DP, Tel: 020 7636 0696, Website: www.jjb.co.uk, Tube: Oxford Circus,
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A popular British high-street chain selling a varied range of sporting goods, including bikes,
footwear, clothing, fitness and golf. Specializing in football (soccer), prices for boots, gloves,
balls and bags are competitive, although as with other London stores, there are few reductions on
replica Premiership kits.
24-36 Regent Street, SW1Y 4QF, Tel: 020 7930 3181,
Tube: Piccadilly Circus,
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Having lost its royal warrant back in 2003, this huge sports store (which occupies a prime location at Piccadilly
Circus) is now owned by the expansion hungry Sports World International group. A once vast
selection of goods, which covered virtually every sport imaginable, has now been replaced
by a "pile it high, sell it cheap" philosophy. Indeed, the neatly laid out,
logically arranged departments of old have made way for ferociously loud music and bargain
bins galore. Surviving only in name, this once great store is now better value for money,
but sadly, has lost all of its charm.
236 Oxford Street, W1N 9DF, Tel: 020 7612 0800, Website: niketown.nike.com and www.nike.com, Tube: Oxford Circus,
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Sprawling London home of the US sportswear giant. All the very latest Nike merchandise, plus
jaw-dropping multi-media displays. By far and away the most extravagant/futuristic store on Oxford
Street.
9-15 Neal Street, WC2H 9PU, Tel: 020 7836 7780, Website: www.oneilleurope.com,
Tube: Covent Garden,
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Surf oriented store which boasts an impressive range of sweat shirts, snowboard pants, jackets,
bags and sunglasses. Has another London store located in Carnaby Street, along with a highly
polished, but infuriatingly slow, online presence (see above).
114-116 Malden Road, Kentish Town, NW5 4BY, Tel:020 7485 1706, Website: www.simpsoncycles.co.uk,
Tube: Chalk Farm,
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Family run shop selling all manner of cycles including adult mens, ladies and children's
bikes, Brompton cycles and accessories. Famous names such as Raleigh, Peugeot and Ridgeback
feature, along with a Shimano service centre.
Slam City Skates
16 Neals Yard, WC2H 9DP, Tel: 020 7240 0928, Website: www.slamcity.com, Tube: Covent Garden,
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If heaven is a half-pipe, then Slam City is pretty close too. All manner of essential street gear
including skate shoes, hooded sweats, jeans and caps. US pro boards stocked along with Orion trucks
and Blueprint wheels.
56/57 Carnaby Street, W1V 1PF, Telephone: 020 7439 0778, Website: www.soccerscene.com, Tube:
Piccadilly Circus/Oxford
Circus,
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A favoured haunt for overseas visitors after the latest Man Utd. or Arsenal shirts, Soccer
Scene is a real treasure trove for national and international club kits (also stocking a wide-range
of boots, footballs and retro shirts). Although prices are high (a Barcelona home shirt costs £54.99,
while Ajax is £39.99) there aren't too many shops in London, or the world for that matter,
selling Costa Rican or Slava Prague shirts!!
4 Mercer Street, WC2H 9QA, Tel: 020 7420 1444, Website: www.snowandrock.com, Tube:
Covent Garden,
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As the name suggests, this is an outdoor/ski store extraordinaire with a huge range of clothing and
footwear, plus accessories, skates, skateboards, skis, snowboards, boots and jackets. Add a coffee
shop, web café, fitting/service centre and a sports rehabilitation unit and you have
arguably the best outdoor shop in London.
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