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London Fashion Shops (Unisex)

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Benetton

23-27 Brompton Road, Knightsbridge, SW3 1ED, Tel: 020 7591 0925, Websites: www.benetton.com, Tube: Knightsbridge, Show Map
A truly global brand which has remained popular with UK shoppers. This store sells a comprehensive range of clothes and accessories, with fashionable knitwear being a real strength. Also has a men's department which stocks suits and shoes, as well as (bright) leisurewear. Alternatively, if you're based even more centrally, then the company's larger flagship store at Oxford Circus (255/259 Regent Street) is also worth a visit.

Bond

10 Newburgh Street, W1F 7RZ, Tel: 020 7437 0079, Website: www.bondinternational.com, Tube: Oxford Circus, Show Map
Sells a mix of its own fashion as well as brands from the US and Japan, including StuSSy. Good for 'skate-boarder' style streetwear, baggy trousers, hats and accessories, Bond has plenty of attitude and even louder music!

Christian Dior

31 Sloane Street, SW1X 9NR, Tel: 020 7245 1330, Website: www.dior.com, Tube: Knightsbridge, Show Map
Headed by the highly talented avant-garde British designer John Galliano, the House of Dior has been revitalized in recent years by some outrageous, but highly innovative haute couture designs. Having seemingly come up trumps with both press and public alike, this summer's ready-to-wear collections are likely to combine a mix of vivid colours, Asian influences and softer style tailoring. Of course, the Sloane Street boutique also carries fragrance, make-up, hand bags, leather goods, sunglasses and other accessories.

Cyberdog

Unit 14, The Stables Market, Chalk Farm Road, Camden Town, NW1 8AH, Tel: 020 7482 2842, Website: www.cyberdog.co.uk
All manner of futuristic 'Matrix' style fashions can be found at this trendy Camden based shop. Along with baggy rave pants, jackets and T-shirts, Cyberdog also stocks a range of tops, accessories and even music CDs. While some of the designs may be just a tad weird (if not garish), others are extremely practical with plenty of pockets and well-chosen fabrics. Definitely one for London's clubbing fraternity.

Diesel

43 Earlham Street, Covent Garden, WC1H 8EF, Tel: 020 7497 5543, Website: www.diesel.com, Tube: Covent Garden
Wacky (if occasionally bizarre) advertising campaigns have made Diesel a leading brand for Europe's 18-25 MTV generation. As well as their trademark denim range, the outlet stocks a good selection of high quality Italian casualwear. Like fashion giant Gap, Diesel have now entered the lucrative kids market with an undeniably cool, if expensive range. Perfect for ensuring "successful living" for the company's shareholders no doubt.

DKNY

124 New Bond Street, W1S 1DX, Tel: 020 7647 9810, Website: www.dkny.com, Tube: Bond Street, Show Map
Housed in a funky two-level space in the upmarket location of New Bond Street, Donna Karan's popular DKNY label stocks all manner of trendy jeans, street gear, tops, shirts, leatherwear and accessories.

Emporio Armani

191 Brompton Road, SW3 1NE, Tel: 020 7823 8818, Website: www.giorgioarmani.com, Tube: South Kensington, Show Map
A suitably elegant London store for one of the world's most talented fashion designers. With other Armani outlets in Sloane Square and Bond Street (Collezioni), Emporio carries many of the company's lines including suits, evening wear, sportswear, shoes, bags, homewares and watches/jewellery. Mainstream exclusivity (if there is such a thing) has never been more chic, or tempting. Such fashions do, of course, come at a price, although if you're heart is set on anything Armani then Emporio is definitely the place to go.

French Connection

249-251 Regent Street, W1B 2EP, Tel: 020 7493 3124, Website: www.frenchconnection.com, Tube: Oxford Circus, Show Map
With a prime location on Regent Street, the company (which is well known for its tongue in cheek FCUK advertising) offers a quality mix of casual or daywear, including suits and separates as well as accessories and make-up products.

Gap

30-31 Long Acre, WC2E 9LA, Tel: 020 7379 0779, Website: www.gap.com, Tube: Covent Garden, Show Map
With the Gap phenomenon showing no signs of abating either here in the UK or Stateside, good quality, affordably priced American casual-wear and accessories are offered alongside sections devoted to baby/kids and maternity clothing (please note: maternity-wear is not stocked at the above branch).

Jean Paul Gaultier

Galerie Gaultier, 171-175 Draycott Avenue, SW3 3AJ, Tel: 020 7584 4648, Website: www.jeanpaul-gaultier.com, Tube: South Kensington, Show Map
London outlet for this popular albeit quirky French designer which, along with his trademark fragrances, will no doubt be carrying this summer's collection of bold designs, as well as women's T-shirts, bags, jewellery and sunglasses.

Liberty

210-220 Regent Street, W1B 5AH, Tel: 020 7734 1234, Website: www.liberty.co.uk, Tube: Oxford Circus, Show Map
Large, attractive store on Regent Street which sells a wide array of fashion, fabrics and accessories. Liberty's own label ready-to-wear collection sits neatly alongside designer offerings from the likes of Alexander McQueen, Paul Smith and Nicole Farhi, while trademark pashminas and scarves are perennial favourites.

Mambo

39 Shelton Street, WC2, Tel: 020 7438 9800, Website: www.mambo.com.au, Tube: Covent Garden, Show Map
A highly likeable (and good value) surf oriented shop which certainly doesn't take itself too seriously! The strategy pays off though, with Mambo's range of board shirts, T-shirts, and girls tops proving more popular than shrimps on a barbie (with Australia being the place where the company's founders hail from). Very popular with locals and tourists alike.

Paul Smith

40-44 Floral Street, WC2E 9DG, Tel: 020 7379 7133, Website: www.paulsmith.co.uk, Tube: Covent Garden, Show Map
Popular British designer's store just off Covent Garden Piazza. With ranges for men, women and children, shopping here could easily turn into a family affair, albeit an expensive one. What you do get, however, are immaculately tailored clothes that manage not only to be contemporary, but in many cases, quintessentially English too. The designer's 'London Line' of suits is particularly appealing, while the kids range features some seriously funky T-shirts, printed dresses and denim jeans.

Pepe Jeans

42 Carnaby Street, WC2H 9PA, Tel: 020 7439 0523, Website: www.pepejeans.com, Tube: Covent Garden, Show Map
While Pepe's heyday may have been back in the mid-80s, the label soldiers on in the hope that it will once again steal the limelight. This flagship store in Covent Garden, complete with exposed girders and a 'loft conversion vibe', certainly harks back to that era although its latest collection of jeans, cotton shirts and jackets is conservative rather than extravagant. Basic separates for women use plain fabrics, while reds, khaki and pastel colours predominate.

Ralph Lauren

1 New Bond Street, W1Y 9PE, Tel: 020 7535 4600, Website: www.ralphlauren.com, Tube: Bond Street, Show Map
Undoubtedly one of London's most pleasant fashion stores, both in terms of style and layout, Ralph Lauren's flagship UK outlet also carries a good selection of the designer's lines including Polo Sport and Ralph. Of course, men's shirts, trousers and jackets focus on casual elegance rather than cutting-edge fashion, while for women, nicely cut turtleneck sweaters compliment the more traditional V-neck golf and polo ranges. And, if you're after homewares, Ralph Lauren now also has an excellent range of bedding, towels and glassware too.

Robot

37 Floral Street, WC2E 9DJ, Tel: 020 7836 6156, Website: www.robotshoeslondon.co.uk, Tube: Covent Garden, Show Map
As well as its own range of distinctive leather and suede footwear, Robot stocks clothing and accessories from famous brands such as Diesel, Schott, Firetrap and Blue Marlin. Dinky sized store which is best visited as part of a Covent Garden shopping spree.

Ted Baker

1-4 Langley Court, WC2E 9JY, Tel: 020 7497 8862, Website: www.tedbaker.co.uk, Tube: Covent Garden, Show Map
This shop, just around the corner from Covent Garden Tube offers a good range of fashionable casual-wear and accessories. Jerseys, T-shirts and tops come in a range of pastel/light colours, with prices starting at £30 for a polo shirt, £60 for trousers and £65 for skirts. Prices can be high, although Ted Baker's range of bags and sunglasses are both good value. And, if you prefer to shop on the web, then the company also has a slick (and fully e-commerced) website.

Tommy Hilfiger

138 Regent Street, W1B 5SG, Tel: 020 7287 2843, Website: www.tommy.com, Tube: Piccadilly Circus, Show Map
Popular American fashion that has proved a big hit in the UK, and not just with streetwise youngsters and Ali G clones either! Indeed, for the most part Hilfiger relies upon fairly conservative men's and women's ranges for the bulk of its turnover. Of course, there's a kids range too along with toiletries that include Tommy and Tommy Girl. The store's Bond Street location is a boon, especially if you plan to visit more than a couple of designer stores.

Yohji Yamamoto

14-15 Conduit Street, W1S 2XJ, Tel: 020 7491 4129, Website: www.yohjiyamamoto.co.jp, Tube: Bond Street, Show Map
While Japanese teens tend to favour wild and wacky fashions, Yohji Yamamoto concentrates on immaculately tailored garments, showing a real flair for women's clothing in particular. This West End boutique is therefore a perfect showcase for one of Japan's (and indeed the world's) leading designers.

Yves Saint Laurent

32-33 Old Bond Street, W1X 4HH, Tel: 020 7493 1800, Website: www.yslonline.com, Tube: Green ParkShow Map
Flagship store for the long standing French fashion house. For spring/summer 2008, sleeveless blue, pink and grey cotton dresses predominate, while luxurious silk blouses bring more than a touch of glamour to the proceedings.

London Fashion Accessory Shops

Tanner Krolle

5 Sloane Street, SW1X 9LD, Tel: 020 7823 1688, Website: www.tannerkrolle.com, Tube: Knightsbridge, Show Map
Tanner Krolle continues to assert its own brand of style and quality with designs that are simple, inventive and elegant. Stocking every sort of case and bag, the company specialise in leather creations with prices that reflect their exclusivity. Just don't expect much change from £500 though if you're after a handbag. Now with an accessory shop 3 at Burlington Gardens too.

London Shoe Shops

Jones Bootmaker

15 Fouberts Place, W1V 1HJ, Tel: 020 7734 2351, Website: www.jonesbootmaker.com, Tube: Oxford Circus, Show Map
If you're one of those Imelda Marcos types who can never have enough shoes, then Jones the Bootmaker is well-worth a visit. As well as own brand boots, the store stocks high quality footwear from the likes of Audley and Hugo Boss.

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Last Updated: 24th June 2008.